Show your brand

You are doing well in your business. People around you, the representatives of companies that you work with take every opportunity to share encouraging opinions and tell you how satisfied they are with your product or service. However, your interaction with your immediate environment can’t do it all for you. As long as the rest of the world doesn’t know of how good you are in your business, you and your company are only enjoying partial success. Then, it is time to take that step! Now is the time to cross these boundaries of your own making and start promoting your business and brand which have taken tons of effort to build up from the start. This way, you can also be seen as an authority in segments other than your own sector.
Using the power of the media, you can get the word out about exciting news about your company to larger audiences. Probably, everyone around you, including those you’ve met recently know what you do in your job and why and how you do it. But why shouldn’t you get the same message out — using a more practical method — to the entire country or even the world? Why wouldn’t you want to make use of the opportunities that effective news stories about your company might bring to you as you go about your routine business?
Allocating a budget for your company’s promotional spending will help you get one step ahead. Remember, people that have a name on the other side of the wall are always more valuable. Just think of what the brands you like had to do to create the value they have for you.
You will also need the manpower to manage this budget inside your company. If you are a small business and if you can’t put aside extra funds for this, you can become your own PR person. In fact, media representatives only talk to PR officers up to a certain point, and often would like to meet a company representative eventually. You can write your own press releases to communicate with the press or you can outsource the job and find professional solution partners.
The greatness of your success is measured only by what others know about the quality of the work you do. There are tons of media outlets that you can use to get the word out using the right language. Executives that give statements to publications you regularly follow aren’t there because they deserve it more than you do. They are only reaping the rewards of a well planned and strategic public relations policy. They are shaping and leading the image of their companies just the way they want it to be and that’s all. Sometimes they are good at this, other times they are not. But they closely monitor every development that might interest their company to be successful.
Once the word about your company is out there in the press, you are no longer invisible. And if you use this opportunity wisely, you will have an edge against your competitors and at the same time make your company’s activities known, which might in turn make you an authority in your business sphere. You can have media attention all the time. Don’t worry about the attention you are getting, just manage it well. Talk to reporters, treat them like your friends. While giving the information they want strategically, also share the information you want them to know about you. Communicate your facts at the rate you want to share them.
Make a point to regularly place advertisements or news about your company in the local media, quality business journals or publications of universities and civil society organizations that live up to your criteria. Regularly feed media outlets with relevant and interesting information that’s newsworthy. Make the reporter happy. Don’t turn down any interview requests that you might get, make the time for it. Don’t get offended by or offend media representatives. Keep your door wide open to them at all times. Remember, you have the news and how you present it is under your control. Who knows what opportunities time will bring?
If you are not confident about your writing to craft a good press release or have doubts in your interview skills, the clock is already ticking for you to find out those areas where you are weak and start working on them.
Get yourself and your company out there!